Social media websites are a popular phenomenon of the modern world and everyone needs the platform to have an existence on the internet. Whether you have a start-up to announce, showcase your work or even if you are starting a blog, a good website design is essential. When it comes to creating a website, you generally have two options: between employing the services of a professional web designer or going for web design tools that are easy to use for anyone with no design skills. The advantages and the disadvantages of both approaches should be mentioned, as well as the factors that can influence the choice of one of them, including budget, own technical abilities, and the individual characteristics of your website. Here in part two of this series we will discuss a brief overview of the two types of websites and help you decide what is best for you.
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Professional Web Designers
Expertise and Experience
Web designers are experienced and skilled when it comes to designing websites and solving unique problems as well to meet the clients requirements. Businesses can benefit from the team’s knowledge of technical aspects of web designing, UX and current designs trends. Having such extensive experience, they can design websites outstanding not only in terms of the looks but also functionality and speed.
Customization and Uniqueness
Hiring a professional web designer means that the customer is to get a unique site that correlates with the image and message you want to convey to your target audience. They can bring forth new layout, exclusive graphics, as well as specific features creating your site not like any other site. Such a high level of individuality is very often not achievable when using the do-it-yourself website builders because the last one uses templates.
Technical Proficiency
Web design professionals have technology competencies with rendering languages such as the hyper text markup language, cascading style sheets, JavaScript among others. They need to understand how to implement advanced features for example pulling in feeds from third party services, ways to improve site speed, solving cross browser issues, and making the site mobile friendly. It also gives the assurance of adequate technical competency so that your site remains operational and optimised.
Ongoing Support and Maintenance
When you decide to engage the services of a professional expert in designing web sites, generally, you gain the advantage of enumerative technical support and maintenance. This involves updates, security and general monitoring of the applications as well as the systems, troubleshooting which could, perhaps, take a considerably long time.
SEO and Digital Marketing
Most of the web designers are aware of SEO and other techniques of digital marketing you may require in future. They can then begin the job of applying SEO from the ground up because they will help make your website appear higher on the search engines ranking thus increasing traffic. .
Cost
The only negative effect that people are likely to face when hiring a professional web designer is the prices. Opting for professional services can be dear if one is to order custom designs or if they are to include complex features in their designs. But, that investment becomes worth it in the long run because you’ve achieved your goal of launching a quality website.
DIY Website Builders
Affordability
There are various benefits of using DIY website builders Today, they are much cheaper than actually hiring a professional web designer for this job. Some of well known builders and hosts are Wix, Squarespace, and WordPress. com charge affordably with many having a monthly or yearly subscription rate. This puts them in a strategic position in catering for the needs of the small scale businesses and other personal businesses, startups and anyone who is operating within a modest budget.
Ease of Use
The products of DIY Website builders are intended to enable anyone, including novices, to build a website from scratch or improve ones. They feature Web building tools such as graphical Web templates, graphical Web designs, graphical as well as textual setup and construction guides, which do not require any professional Web designing skills at all.
Speed and Convenience
Building and designing a website using this method can be relatively fast compared to other methods of creating websites. Actually there is no need to wait for design revisions or technical work which is supposed to be done by others. This speed and convenience are overvalued for those individuals who need a work-ing simple website created without delay.
Flexibility and Control
DIY builders enable clients to have full control over their site and this is a plus since it makes it easier for them to get what they want. It also means you can make continual updates as often as you like independently from when the designer is free. This is useful for the one who posts frequently, and for the one who wishes to change the layout of his or her page consistently.
Limitations
Although it is easy to avail of the different DIY website builders, one must know that it has its drawbacks. It includes the limited choice of customization as multiple platforms offer only a set of templates and functions to use. This can lead to having a seemingly boring, monotonous website that does not have the flair of a website that has been done from the scratch. However, it can be criticised for having limitations in cases where the marketer lacks technical skills or insufficient dexterity to incorporate advanced features and connections.
SEO and Performance
Some of the Do-It-Yourself website services that are available today may contain built-in tools for Search Engine Optimization but they are not always as good as those which designers can use. Thirdly, there are often performance issues and other problems related to the use of DIY tools as most of the websites developed using such tools run on the same platform, which is not as optimised as the professionally created ones.
Deciding between the services of a professional web designer and an easy-to-use website builder involves certain factors, such as your requirements, the amount of money you are willing to spend, and your ability to design and develop your website on your own. In conclusion, if you need a very specific design for your site or if you want to make sure that your designer will constantly update your site as you need to be supported and managed, then your best bet would be to hire a professional designer. On the opposite end, if you just want to create a smaller site on the cheap, don’t need professional design help, and want as much control as possible – a website builder could be the right choice for you.
Finally, it should reflect your goals and resources so that your identified website suitably reflects the medium of your brand and achieves its purpose. This article affirms that regardless of whether website design is done by an expert or done by the owner, having a good website is a determinant of success in the online market.
A custom website development company can create a tailored online platform that meets your specific business needs.